Marketing Websites

It’s one thing to design a website, and something totally different, and obviously necessary, to drive traffic to your website. If nobody sees it, you have no chance of it accomplishing your goals.

Here are just some of the methods for marketing your website successfully:

· Keywords – keywords are terms, or phrases, that people will type into a search engine query so that the search engine returns relevant sites they’re looking for. Use them in your title, description, headings, links, and page content.

· Search Engine submission – your site can be submitted to many search engines for indexing

· SEO – Search Engine Optimizations – There are many elements here, such as using the right keywords, in the right context, in your title, description, and page content; image titles; inbound links; site structure; site map; and so on. The correct usage and combination of these tells the search engines that your site is what the searcher wants to see. In other words, it has high relevance to the search query.

· SEM- Search Engine Marketing via tools such as Google ad words, Google adsense, Yahoo Search Marketing, Microsoft adCenter, paid search ranking, etc. Essentially it’s paid advertising to promote your website.

· Advertising – Banners, Display advertising on other sites, ads from others on your site, classified advertising, PPC pay per click, paid search, etc.

· Linking – Search engines will rank your site higher the more inbound links you have from other relevant sites, especially high volume, established websites.

· Viral Marketing – Social media sites like YouTube, Flickr, Twitter, Facebook, My Space are excellent venues for promoting your website, but you need to promote carefully so as not to be considered spamming.

· Affiliates – Affiliates are your virtual sales force; i.e. they spend their money on advertising for you, driving traffic to your website, and you pay them a commission when an action is performed such as a click through or sale.

· List Building – Capture your visitors email addresses with an email capture system such as aWeber and build a list of interested prospects and customers, then mail your offer or newsletter to them, automatically, on a regular basis.

· Auction sites – Products, and services too, can be auctioned or sold at a fixed price, but you cannot link directly to your site from an eBay listing. There are work around ways, though, to take advantage of eBay’s huge traffic, and other auction sites that can drive traffic to your website.

These are some examples of online marketing to help you drive traffic to your website, and there are numerous offline strategies that can be effective as well. Like designing your website, we’ll strategize your marketing for the most cost effective way to drive traffic to your website.

We can advise you what will reap the best ROI (Return On Investment), and set up and manage your campaigns. Call us for a free consultation, 520-495-8490.